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While you focus on creating and advertising outstanding products, Shopify handles tech intricacies behind the scenes, making your transition online seamless. Shopify Markets is the future of international eCommerce and will assist many store owners in going global.

So, what exactly is Shopify Markets and what are the characteristics of the platform?

What is Shopify? 

Shopify is a worldwide eCommerce solution that provides automatic access to international markets and is built for easy, successful global selling. In a nutshell, Shopify Markets is a global eCommerce centre that relieves merchants of the burden of managing several stores in various countries. Instead, you can use a single Shopify store to locate, launch, and optimize international marketplaces.

You can develop custom purchase experiences per market from one central store, making scaling easier with automated processes that are already suited for your business.

What are the main features of Shopify?

Automated language translation

The success of a Shopify store is largely determined by the customer experience. Speaking a customer’s language improves the customer experience and raises the likelihood of conversions. Shopify Markets makes use of the best third-party translation applications available to effectively convert your store into the local language. Store owners can currently choose from up to 20 languages.

Multi-currency experience

Another requirement for international shoppers is that they pay in their home currency. According to some estimations, when things are priced in a customer’s local currency, conversions increase by 40%.

Based on the most recent foreign exchange rates, Shopify marketplaces automatically translates storefront prices to over 130 international currencies. At every point of the purchasing process, from the storefront to checkout and beyond, a consistent multi-currency experience is provided.

Local payment methods 

Customers’ ability to pay for products in a convenient and secure manner is also critical to an international store’s success. Preferences differ by area, and being able to cater to users automatically can dramatically enhance conversions. Customers value choice and convenience, whether it’s bank transfers, Visa, Mastercard, digital wallets like PayPal, Apple Pay, or another local way.

Shopify Markets makes it simple to incorporate local payment methods, reducing abandoned carts and increasing conversions. With additional international payment options being accessible over time, this functionality is continually developing.

SEO/local domain strategy

If you use a local domain name, someone searching for your products in another country is more likely to find your store in the search results. As a result, international stores typically need an international domain strategy to help them gain new customers in the nations they target. With Shopify, you can create a region-specific domain strategy that is search-friendly.

International pricing adjustments by market

Your pricing strategy is flexible across markets using Shopify, allowing you to define custom pricing for stores by market. Shipping expenses, for example, are naturally higher in some parts of the world than in others. In some marketplaces, retailers/resellers may devour more of your revenues than in others. You can easily increase pricing by percentage in these areas with Shopify Markets to reflect your greater overheads.

Relevant inventory displayed according to location

Managing multinational warehouses in multiple locations can be challenging. Customers may receive contradictory information about product availability, which might hurt conversions. With Shopify Markets, you can only see inventory from the warehouses where local products are transported.

Smart optimization 

Smart settings in Shopify Markets optimize market operations in your store automatically. Rather than making decisions based on guesswork, you’ll get AI-powered insights from data gathered from Shopify’s 1.7 million+ merchants all across the world.

This eliminates the need to pay a consultant to determine where, when, and how to most effectively market in new locations and optimize your settings for that place.

Centralized view

With Shopify Markets, a single centralized dashboard provides a view of all stores operating in numerous locations, making management and administration simple. Both domestic and international stores are visible in a single view.

The dashboard displays tracking and statistics at a glance, allowing you to keep track of performance in each market and change your plans as needed.

Tailored shopping experience

All of the above aspects add up to a highly personalized and localized purchasing experience that rivals that of stores in the target country.

Many of the conventional barriers to cross-border trading are removed by these qualities. They aid in the development of confidence and dispel any fears that buying from a store on the other side of the world is any riskier than buying locally.


For years, eCommerce retailers have struggled to provide an affordable, hassle-free alternative for clients all over the world to purchase their items. It’s no longer just for giant companies; it’s a realistic objective for practically any retailer. You can now do it without sacrificing too much of your time or money.

Shopify Markets enables you to attract clients from all over the world while providing an excellent user experience. You don’t need any coding or web development skills to achieve what huge businesses have been doing for years – regardless of the language, currency, payment preferences, or local compliance procedures that have traditionally been barriers to international success. 

Choosing the right eCommerce agency

At Under Creativity, we accelerate brands through the creation and development of cutting-edge, scalable eCommerce platforms. We focus on driving outcomes and making a difference. Want to learn more about how we can lead your company to success? Call or email us! We’d love to hear from you. 

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