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Shopify vs Magento 2022

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What is the right platform for your eCommerce business?

Choosing the best e-commerce platform for your online business is a complex undertaking. Nowadays, there are numerous website systems available, with Magento and Shopify being two of the most popular e-commerce platforms. It is crucial to consider all your options when choosing a platform for your e-commerce venture.

The success or failure of your online store is determined by the foundation of your eCommerce platform. In this article, we’ll compare Magento vs Shopify in-depth to highlight their differences – helping you make the best decision for your brand! 

A Brief Overview Of Magento And Shopify:

What Is Magento?

Magento was first released in 2007, this platform is known for its scalability, flexibility, and high customization. Magento is available in two versions: Magento Open Source and Magento Commerce.

Magento Open Source: A self-hosted, free platform with features to enable you to create and develop a unique online store from the ground up. Alternatively, Magento Commerce: offers a premium paid edition, that is recommended for merchants and developers searching for an all-in-one cloud solution to improve the performance of shop websites and increase sales.

What Is Shopify?

Shopify is a commercially available solution that enables business owners to construct online stores without requiring extensive technological knowledge. Shopify and Shopify Plus are the two alternatives available.

Shopify is a hosted system that allows online retailers to create their storefronts, sell products, and manage and grow their eCommerce businesses. Shopify Plus is a multi-channel platform that offers more customization, support, and other benefits than Shopify.

So, which platform better suits your eCommerce business? Let’s take a look at their characteristics.


Magento and Shopify are considerably different when it comes to code and the degree of knowledge required. Magento makes use of PHP, whereas Shopify uses Liquid. Magento is an open-source platform, and Shopify is a closed-source platform. When making a decision, it’s crucial to understand the coding language utilized because it determines what can be achieved on the platform.

Magento 2 vs. Shopify: Which Should You Choose? Magento 2 vs. Shopify: Which Should You Choose?

The term “open source” refers to software that is freely available and may be modified by anybody, whereas proprietary software cannot. The template code in Magento can be modified to satisfy the needs of every store. This is not possible with Shopify. This makes Shopify a fine solution for simple stores, but not ideal for more complex platforms with specific advanced functions that require changes to the source code.


Shopify is a SAAS (software as a service), which means consumers pay a monthly membership fee to access the Shopify platform. To begin, consumers can take advantage of a 90-day free trial. There are three pricing levels after that: Basic Shopify ($29 per month), Shopify ($79 per month), and Advanced Shopify ($179 per month). Users that choose Shopify’s higher-tier options gain access to extra services such as abandoned cart recovery, gift cards, and comprehensive reporting.

Magento Community software, on the other hand, is available to everyone for free. They also provide an Enterprise edition, the cost of which is determined by your online store’s exact requirements.


While Shopify is hosted by the company, Magento is a self-hosted solution, which means users will have to pay for hosting from a third party. Companies like SiteGround and HostGator offer this for as cheap as $3.95.

A successful store requires excellent hosting. Site speed, storage, and the number of products an online store can manage are all factors to consider when choosing a hosting provider. Instead of only having one option through Shopify, Magento users can choose the hosting provider that best suits their needs and budget.


You must account for the cost of any add-ons in both Magento and Shopify. Because the basic software is unlikely to be sufficient to establish the web store you desire, the projected cost will be more.

Shopify users who pay more per month have access to more features such as abandoned cart recovery, gift cards, and advanced reporting. Magento users, on the other hand, can access these functionalities for a much lower annual fee. 


Shopify is an easier tool to navigate, so it’s a good option if you’re wanting to create a website for a new store with less investment. Magento, on the other hand, is known for its greater flexibility and scalability, making it a popular alternative for organizations wishing to transfer platforms after reaching their limits with other platforms.

Magento can handle large volumes of traffic, so it’s a better choice if you want a website that can expand and evolve without the headache of switching platforms later.


With thousands of add-on extensions, Magento truly shines in this area (both free and paid options). In fact, Magento is compatible with 2,367+ extensions, giving you an almost limitless number of possibilities to enhance your website with desirable features.

In comparison, Shopify has significantly fewer add-on ‘apps,’ and it lags behind in terms of integrations and extensions. This is due in part to Magento’s open-source software, which is centred on the community and allows anyone to create their own extensions.


Any successful store must develop a unique brand that customers recognize and respect – design is a big part of that, and it transfers to the theme you choose for your website. Both Magento and Shopify provide free and premium themes. Users can choose from 65 Shopify designs right now, while Magento 2 has hundreds of themes accessible from around the world.

Both platforms’ themes are responsive, which means they work on a variety of screen widths. Customers are increasingly using their mobile devices to shop online, therefore having a mobile-friendly online store is critical. The themes available don’t allow for many customizations due to Shopify’s proprietary technology. You may easily modify the colours and fonts, as well as add images and adjust the language of features. However, there isn’t a lot of room for personalization beyond that.

Alternatively, Magento offers a wider range of design possibilities. With the transition to Magento 2, the company added drag-and-drop visual capabilities, allowing non-coders and coders alike to quickly construct beautiful sites.

User Experience

Shopify is often thought to be easier to use than Magento, making it the favoured alternative for non-developers. Once you’ve joined up for the service, setting up a website is usually quick. However, Magento has a reputation for being more difficult to use.

Admin operations such as obtaining advanced reports, controlling payment processors, sorting customers, and marketing products are now easier to perform when compared to Shopify. Without sophisticated web programming abilities, admins can easily manage their store. 

As we’ve seen, there are a number of different things to consider when deciding on the finest eCommerce platform for your company. What works best will be determined by your objectives, budget, and level of knowledge. So, when deciding between Shopify and Magento, think about what matters most to you.

Choosing the right eCommerce agency

At Under Creativity, we accelerate brands through the creation and development of cutting-edge, scalable eCommerce platforms. We focus on driving outcomes and making a difference. Want to learn more about how we can lead your company to success? Call or email us! We’d love to hear from you. 

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